Use Your Titles To Draw a Crowd
Did you know your page has two titles and both are very important.
The Title of each page, everyone will see, it’s the header for each page, it’s good to use your keywords but also to keep it relevant to the page in question. For example on your home page don’t just write home, why not be more creative, welcome to (add your company name) or Describe your main service for example Bright Eyes Petsitting and dog walking.
But do you know the in the code behind your site you Also have a send page title and the one here although less noticeable when you’re on the page is actually quite important.
The title of the page from in the code actually shows in the tab of the browser. But did you also know that it is a primary sorce that Google uses to decide what heading to give your result when it shows in a search.
The idea is to write relevant keyword related titles that actually describe the content of the page. But also make them unique to each page ( but then if you’re making them relevant the would be any way won’t they??)
So how to do you create the best titles for the search results?
- Don’t just keyword stuff. (put a long list of keywords without any relevance).
- Don’t make the title too long most people think 65 charcters is long enough. Think of it like a newspaper headline, short and snappy.
- Make it relevant to the pages content.
- Make it Unique, hundreds of pages with the same Title, how’s Google supposed to know what you’re about?
For more infomation
read Better page titles in search results by Google
Don’t just keyword stuff. (put a long list of keywords without any relevance).
Don’t make the title too long most people think 65 charcters is long enough. Think of it like a newspaper headline, short and snappy.
Make it relevant to the pages content.
Make it Unique, hundreds of pages with the same Title, how’s Google supposed to know what you’re about?
For more infomation
Not sure where to start then contact me.
What Do I Do With My New Website?
What should I do with my new website?
You have a new site, it’s listed in Google but it’s not drawing in as much business as you’d hoped. Well this is where Search Engine Optimisation comes into play. When I designed / created your site, I tried to optimise your site as much as possible for your most relevant keywords, so Google and the other search engine know what your site is about. I also added a few links to your site enough to get you listed in Google, but to improve you place in the search results you need more links. Google sees a link to a site as a vote. However not all votes are equal.
Good Links / votes
One way (no reciprocal link back to them on your site)
Dofollow (if the link is set as a nofollow site then the link doesn’t allow the search engines to follow the link or share the page rank.
Page rank (google ranks pages 0-10) depending on the number links, hits and other things. This is only updated a few times a year, the higher the page rank of the page your link is on the more sway it has with Google
Google keeps it’s formula very secret so NO-ONE knows for certain how to get to the number 1# slot every time, however there are a lot of companies out there that will tell you they can.
There are white hat techniques and black hat techniques (frowned on upon by Google), each company will have different approach depending on what they have found that works and the resources that they can throw at it.
SEO is something that anyone can do, but does take a little time to read about and learn different skills. If you have time to do it yourself then great, but if you would like some help then allow me to offer my services.
Pippas Web story – it was just the beginning
This is my story.
When I was growing up my parents splashed out and we had our own computer (just like the ones we had at school the BBC “model B” that loaded games via a tape recorder, and you could programme with simple little codes to do draw on the screen. I loved playing with it, and tried the coding several times from codes in the odd book or magazine my Mum had found. I used the computer on and off through my school and college life, but not to any big extreme, just the basics.
Then in 1997 I moved in with my then fiancé and other than the flat one of our first big buys was a home computer. I couldn’t see the point of having a computer at home. He was the one pushing for it, he’s heard about the Internet and couldn’t wait. Me I wasn’t fussed and was just looking forward to re-learning the wordprocessor and spreadsheets. However after we got it, I spent more and more time on the Internet finding more and more things of interest to learn.
Then I found a site that let you create your own website, “ wow how exciting”, but what could I possibly do it on. Other than being on the computer and working I didn’t do much but my Hubby played cricket for his local friendly side. So I thought I’d do a site for them to share team news etc. so I created my first site. Over the next few years I found out that you could learn a code to create sites not just use the online software, but didn’t have the time or now where to start learning it. However having slipped down some steps at work and one swollen ankle later meant that I had some time one my hand so I spent the week with an online course teaching myself HTML on the computer, my foot up resting. So having worked through the course I wanted a challenge. So I decided to re-design that cricket club web site and coded every page by hand. Well that site did the trick the club loved it, and I was really proud of my achievement.
From there I created several different sites over the years for different reasons but all for either me or my family. I created a site for my Mum who had re-trained as a hypnotherapist and a year or so later for a theatre group. I got enough feedback from people that they loved the sites that I decided to do more reading to see how i could develop my own html coding. So through online courses again I learnt about CSS and JavaScript, and then turned my attention to SEO (search engine optimisation) to help my Mum’s site out.
I was working as an analyst for a utilities company when I went on maternity leave with my second child, my department was relocated 45mins down the road. So I took the opportunity to leave and decided to give Pippas Web – web design a try to see if there was a need for my work. So here I am, this is me and my story.
So what can you take from this to start out on your own.
Enjoy what you do – find something of interest , a hobby, a craft, computer coding. If you’re going to go into business for yourself, then you want to enjoy what you do.
Continue to learn – read around your chosen business, expand your knowledge, the theory and then learn new related skills things that will give you an edge.
- what do they want from you, do you need to change anything, do you need to be able to do anything different?
Make the most of your opportunities – I had a week off work, where all I could was sit there. I made good use of that time by teaching myself a new skill. You never know where that new skill might just take you.
This is my story why not share yours with me below.
Need Help With Your Blogging?
- Download your copy NOW!
Do you blog? Are you looking for ways to improve your blog?
Yes then you’ve come to the right place.
If like me you saw other peoples blog and you were full of ideas of the things you’d like to write about but when it comes to writting regularly it just doesn’t happen the way you imagined? I was uninspired by my own blog! So as part of my blog move and trying something new with I signed up a little while a go now to Nikki Pilkingtons 30 day challenge. NikkiPilkington.com describe themselves as “Internet and Social Media Marketing for companies who realise marketing online needs an integrated approach…”
I haven’t yet completed the course, but the information I have received so far is so easy to understand and to find a way to implement that I thought I’d share it with you.
Originally created as a 1 per day email course, but by popular demand they have now bundled all the information together into this e-book.
I haven’t had the time to actually write the blog post every day, so this will take me a lot longer to work through, but I am learning and trying and hopefully adding interesting, informative posts.�
Every day is a suggestion or tip on how to write better posts, where to look for inspiration or generally how to improve your blog.
If this all sounds like the kind of information you need then Buy your copy of 30 Day Blogging Challenge here.
Don’t forget to comment below and add a link to your blog, then we can keep an eye out for all the new posts you’ll be making.
6 Top Tips How To Network On Facebook
How to make the most of networking on Facebook
Since Facebook changed the way it worked and allowed users to create posts from their own fan pages on other users pages it has opened up a whole new world where you can take your fan-page out to other people rather than just waiting for them to stumble across you.
This has led to a large increase in networking pages of different sizes being created. “Send in the troops“, “Rainbow small business network” and “a little birdy told me“, link dog“ to name but a few. All with their own sets of rules. When you come across a new site that’s allowing you space to showcase your site, I suggest you look for posts that tell you how the page admins want you to post. In business or personal mode, photos, tags etc. If you break their rules your post may be deleted anyway, or you’ll get a virtual and public scolding, so check out the rules first.
1) Identify sites where your target audience is likely to be waiting. Check out pages of people who sell similar products and see where their new likers come from. (Lots of new likers offer this info very useful)
2) Identify the site rules, these may be found in several places. Possibly in the info page of the site, or the documents section or possibly in the posts that the site admin post (to see this on the top of the page wall you have two options the name of the site on the left will allow you to filter the comments so only the page admins comments are visible, the right hand option allows you return to the most popular or most recent posts.
3) Don’t just say hi from ….. post something interesting and eye catching. Post a photo of your products or something connected to the service you provide. People will be drawn by the photo. If you can’t post photos (back to those rules again) then post something different that will stand out, a joke, products or service description. Imagine at this point you’re selling in the market competing with all the other traders, show them your business and give people a reason to “like” you over others.
Ok so you’ve set the trap and someone’s taken the bait and “liked” your page now what?
4) Show some personality; if it’s your business then you “the person” will be a big part of the process. People will come for the products but you want them to want to read the future posts too and not unlike you. Who would you rather buy from someone who you’ve chatted to online, or someone who just posts visit my website ………. to buy XYZ.
5) Encourage people to interact with you.
Ask questions for them to answer, welcome new people to your page, and answers any questions that they have. Most of all don’t spam people, post if you have something to say, if you have something to add, but a lot of people will get fed up if you are constantly posting to the news feed.
6) Don’t become obsessed with the numbers.
Yes it’s nice to see the number on the left hand-side increase with people liking in personal mode but would you rather 1 person who liked in business mode but chats, asks question, and promotes your site or 100 people who “liked” purely for the like back? and then likely hid you from their news feed anyway. The numbers on your insight pages give a more accurate view of the number of people who “like” the site as they also include the business pages.
Do you have a fanpage? How to do you attract new “likers”? Do you go out a network on other sites? Or wait for them to come to you? Why not drop me a comment and let me know your opinion. Or if you’re not already a fan come and visit the Pippas web fan-page
Move from Blogger to WordPress
Welcome to the new WordPress blog.
I’ve been putting off the inevitable, moving my blog from blogger to WordPress. The first problem was me creating problems, I thought I needed to be able to access the database, not just know what it was called etc.
Then fretting over the the choice of themes and plugins. Well the deed is now done and the blog is now moved, but as with all new things there may be a few issues, if you find a problem please drop me a line. Thank you for you time
Have You Got The X-Factor
Have you been following stories about Cheryl Cole being sacked from the US X factor. Well to be honest I don’t know all the ins and outs but having read some of the articles on themirror.co.uk and there are several reasons being bandied around as to why she was sacked,
1) The Americans couldn’t understand her accent – (how ridiculous, the range of accents in America, and they can’t cope with her Geordie accent)
2) She wasn’t pushing herself forward enough, letting the other judges dominate the discussion.
Whatever happens I’m sure Cheryl will bounce back, and go on to many more exciting new projects.
So why am I writing about this? How does it relate to you?, your business? and more importantly your website?.
Firstly the WHY?
I’m trying to be topical. Relating things you do to recent events can help to drive traffic to your blog / site / business. You can be inspired from pretty much anywhere but some good sources check out Twitter trends see what people are searching for the most on there, news sites, as well as other blog posts might spark an idea.
So how does this relate?
Does your business / site / blog have the X-factor do you stand out from the crowd? Do you make a noise or let everyone else talk over you.
Don’t let your accent or the way you write, put people off. Although we’re working online, we still have an accent, not an audible one, but our writing style.
When you write you might want to avoid using local words like Scran=food, dual-track = dual carriageway. Keep your writing clear and simple, look at your target audience and write for them. If your target is officer worker in the city, talking about the sheep being dipped on the farms will mean very little to them . However if you are writing for a local community, then use some local language, will give your writing some character, just be aware that not everyone may understand or appreciate it.
Don’t sit back in the shadows, voice your opinion.
You are (or should be) an expert in your field, you have your OWN personal experience on which to draw. When you network either in person or online, or write for a site or blog, don’t be afraid to say your piece. You opinion is just as valuable as anyone else’s. Join forums in your niche area and offer help with issues or your opinion. Join in discussions, listen to others ideas you might just learn something but they can also learn form you. You’ll get a lot more out of these activities if you participate than if you’re a lurker.
By participating on forums blogs etc. you can get links to your site or blog, always useful to the search engines, but by drawing attention to yourself people will be interested in finding out more (so make sure your profile and signatures includes web addresses where possible).
Conclusion:
So it’s decision time, do you have the X-factor, or should you be sacked? Are you after the limelight or happy to let others take the glory while you lurk.
Go tell someone new about your business. But don’t forget to leave a comment on here and tell us how it went.
Pippas Web design websites for start up companies and small business, check us out.
Happy Customer – Pink Personal Training
Let me introduce you to Pink Personal training run by Yvonne Grayson.
Pink Personal Training operates around the Hampshire / Surrey borders. 1-2-1 personal training, pilates classes and a Fitness Boot Camp are all on offer to get the people of Headley, Grayshott, Bordon and beyond up and on their feet.
Pippas Web was brought in originally to get this new site onto Google. Then together we have been making changes to the site and Pippas Web is now working on some SEO to help with its rankings.
This is what Yvonne has to say.
“Thank you so much Pippas Web – you saved my life! Pippas Web helped me with SEO – AND tweaked my website into something I can now be proud of.
Efficient, friendly, and sympathetic to untechnical sorts like me. An affordable service for small businesses just starting up.
Pippas Webb – Pink Personal Training will be back – so look forward to doing business again”.
Customer: Yvonne- Pink Personal Training.
Service: SEO and site review.
Site: http://www.pinkpersonaltraining.co.uk/
Pippas Web website design for start up companies and small business, check us out.
Who Are You Writing For?
As an avid fan if “The Apprentice” and watching the marketing tasks, where they have to work out their target audience. Is the product for the yummy mummy, or the business woman. But this still isn’t personal enough. The top marketing and advertising companies will create a full persona to describe who the are aiming their product and their campaign at.
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| Who you writing for? |
For example a new range of babies bibs could be aimed at Phillipa Jaynes, she is a 24yr old, new Mum, living in London, she does yoga and baby yoga with baby Matt. They’d work out her daily routine, what she does, where she shops. Why ? So they know how to interact with her, how to get their products in front of her, but mostly so that the information about the product is promoted as a product that she will like.
What’s this got to do with me and my site?
Have you noticed how if you write a letter your writing style differs if you’re writing to someone you know, rather than some nameless, faceless person.
Whenever you write something, stop and think who are you writing it for. If it’s content for a site then, who do you want to be reading this, are you writing for the ‘head CEO of some company’ or are you writing for a ‘busy new Mum’.
When I write this blog, I write for my Mum. (ahhhh how sweet, I hear you sigh), well yes and no. So why my Mum? Simple she doesn’t know or understand jargon. If I don’t explain myself clearly she’ll only be on the phone or email saying I don’t understand this, so for the easier life, I focus on straight talking for everyone to understand.
By understanding who you are writing for you can:
- Write using the appropriate level of terminology. For example, for beginners, if you use jargon you need to explain what it means. However if you’re writing about the design of a new car, or piece of machinery, you are likely to want to use jargon to demonstrate your knowledge.
- Understand where to look for links : if your target person for the blog post or site is a yummy Mummy, into yoga, and babies, then this is where you need to start looking for links. Parenting sites, yoga sites, baby blogs, etc. These links will help direct your targeted traffic to you site or blog.
So who do you have in mind when you start writing? Why not share your thoughts on it.
From Spiderman to Spamming in One Blog
Back in 2002 in the first Spiderman film there was this quote
I’m learning it can be like this with blogs. You spend time and great efforts trying to get people to notice them, wanting people to read what you’ve written, make comments, you decide if you want to make your site dofollow to reward your commenter’s and what happens you get spammed.
Recently one particular post has been targeted, on here and I don’t see why. What’s the point ?
OK yes the obvious answer is you’re trying to get a link to your site. But as Google pays more respect to links that are from sites on a related topic, this link won’t really help.
Spam filter will stop obvious spam messages before it goes live. A lot of bloggers moderate their blog (including me) I do like having comments and if you are adding a link to your site I will more than likely check it out. So if I find the site is inappropriate or offensive it goes straight to be deleted.
So how do you know you’re being spammed?
“Anonymous” - Who is leaving the message? - OK not everyone who leaves an anonymous message will be a spammer but most will want to sign their work, so anyone who doesn’t I am automatically wary of and check their messages.
“Links within the comment field” – most people are content to have a a link with or alongside their name. and sometimes demonstrate the point they’re making in the comment it might be worth adding a link within the comment, but I’ve had several messages where the whole message is just keywords and links, no message, no thought (Straight to spam box).
“Messages in foreign languages” – again not all posters who do this are trying to spam but, seeing a message you can’t read, to me sets of warning bells. I translate message using online translators, to check for in appropriate or offensive language (I don’t use it and I don’t think it’s necessary).
A link on a blogs comment, to me is a reward or a thank you for leaving a comment, so stop trying to cheat the system, if you anybody or anybody working on your behalf uses these spamming tactics, consider the harm it could end up doing to your site. Or at least the wasted efforts of tracking down the blog and then having your spam comment go straight into the spam box and deleted. Play the game and play fair, or I might just set Spiderman onto you.
Pippas Web design websites for start up companies and small business, check us out.
